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	<!-- date published or updated -->
	<time pubdate datetime="2010-03-08T08:26:00+00:00">
		<sup>8:26<abbr>am</abbr> • 2010</sup>
		<abbr title="March">Mar</abbr> 8
	</time>
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<blockquote>
	<p>
		Imagine running a restaurant where 40% of the people who came and ate didn’t pay. In a way, that’s what
		ad blocking is doing to us.
	</p>
	<cite><a href="http://arstechnica.com/business/news/2010/03/why-ad-blocking-is-devastating-to-the-sites-you-love.ars" rel="external">Ars Technica</a></cite>
</blockquote>
<p>
	<em>Wrong</em>. You are running a restaurant where the food is free, and on every table there’s a pot of leaflets
	advertising other restaurants. You are claiming that when people don’t walk out of your restaurant carrying those
	leaflets that they are <em>stealing</em> from you.
</p><p>
	You are so, so wrong.
</p><p>
	There is no signed contract I have made with anybody that means that I have to view any ads, otherwise
	<em><strong>I</strong></em> haven’t paid someone. Your contract is between you and your advertising agencies,
	there is <em>no</em> contract between me and them, nor you. If you give me your stuff for free, don’t complain if
	I then take it.
</p><p>
	And don’t blame me if you made crappy decisions on how to run your business.
</p>


<h2>Update</h2>
<p>
	Because I’m publishing this publicly, it’s only fair that Ars Technica has the right to reply:
</p>
<blockquote>
	<p>
		It’s a real shame that you didn’t comprehend my article and have instead created a strawman. I suggest
		you ruminate on the meaning of “in a way,” and follow that up by locating where in my argument I say
		anything about “stealing.”
	</p><p>
		And by the way, we’ve not made crappy decisions on how to run our business. We’ve seen more success
		than 99.99% of other online content entrepreneurs out there.
	</p>
	<cite>Ken</cite>
</blockquote>
<p>
	What I can’t understand is that if they are so successful, why is the article so riddled with <em>blame</em>? Your
	advertising is based on page-views, and those page-views are being cut off industry-wide. Don’t blame users,
	that’s one step short of the music industry blaming piracy, when they themselves created the need for piracy.
	Change your advertising model. Innovate. <em>Never</em> blame your customers.
</p><p>
	For perspective, OSnews <a href="http://osnews.com/story/18352/OSNews_Advertisement_Problem" rel="external">ran a
	story about its advertising problem</a> in 2007. The
	<a href="http://osnews.com/comments/18352" rel="external">comments</a> make for interesting reading. My opinions
	have definitely changed and strengthened since then (because of the worsening of bad advertising tactics), and I
	believe that OSnews is, like Ars Technica, making the mistake of thinking that the current advertising model is
	worth defending—it’s not. I am working with OSnews to revamp their advertising.
</p>
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