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{	"date"		:	201003071024,
	"updated"	:	201003080826,
	"title"		:	"“Imagine running a restaurant where 40% of the people who came and ate didn't pay…”",
	"tags"		:	["web-dev", "annoyances"]

|	Imagine running a restaurant where 40% of the people who came and ate didn't pay.
|	In a way, that's what ad blocking is doing to us.
| <Ars Technica (//>

_Wrong_. You are running a restaurant where the food is free, and on every table there’s a pot of leaflets advertising other restaurants. You are claiming that when people don’t walk out of your restaurant carrying those leaflets that they are _stealing_ from you.

You are so, so wrong.

There is no signed contract I have made with anybody that means that I have to view any ads, otherwise _*I*_ haven’t paid someone. Your contract is between you and your advertising agencies, there is _no_ contract between me and them, nor you. If you give me your stuff for free, don’t complain if I then take it.

And don’t blame me if you made crappy decisions on how to run your business.

## Update ##

Because I’m publishing this publicly, it’s only fair that Ars Technica has the right to reply:

|	It's a real shame that you didn't comprehend my article and have instead created a strawman.
|	I suggest you ruminate on the meaning of "in a way," and follow that up by locating where in my argument I say
|	anything about "stealing."
|	And by the way, we've not made crappy decisions on how to run our business.
|	We've seen more success than 99.99% of other online content entrepreneurs out there.
| Ken

What I can’t understand is that if they are so successful, why is the article so riddled with _blame_? Your advertising is based on page-views, and those page-views are being cut off industry-wide. Don’t blame users, that’s one step short of the music industry blaming piracy, when they themselves created the need for piracy. Change your advertising model. Innovate. _Never_ blame your customers.

For perspective, OSnews <ran a story about its advertising problem (//> in 2007. The <comments (//> make for interesting reading. My opinions have definitely changed and strengthened since then (because of the worsening of bad advertising tactics), and I believe that OSnews is, like Ars Technica, making the mistake of thinking that the current advertising model is worth defending—it’s not. I am working with OSnews to revamp their advertising.