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Walked into a mobile phone shop for the first time in a year.
Yup, it’s obvious why Apple will dominate this market.
Apple only sell one phone—the iPhone. There may be different models, but there is only one brand. Where is ‘the
Sony phone’? I literally could not count how many handsets are available out there, that they replace with a whole
new set every six months. They are throwing what little brand strength they gain by trying to constantly entice the
user with something new.
The phone shop looked like a team of under twenty designers had been let loose, all creating
their idea of a good phone. There was zero cohesion, no single statement. Just blinding amounts of design ideas and
no one guiding principle.
Unless Sony change to a single handset—they will positively be forced out of the market.